Dr. Michele Madansky leads a media and market research consultancy specializing in digital media and advertising. She has worked with some of the top digital brands including Spotify, Postmates, Disney+, BuzzFeed, Pinterest, Brave, Adobe, Twitter, YouTube, Chegg and BabyCenter.

Dr. Madansky was the first interactive specialist at BBDO. She also authored the first Ph.D. dissertation focused on online advertising. Michele was an EVP at Grey Insight Partners, an Analytics Consultancy, Vice President of Global Market Research at Yahoo! and EVP of Insights at iHeart Media.

Dr. Madansky holds a Sc.B. from Brown University, and an MBA and Ph.D. from the University of Chicago’s Booth School of Business. She is a frequent industry speaker at events ranging from the ARF, i-com and the Youth Marketing Summit, and, was a keynote speaker at SXSW Digital. She has also been a lecturer at Haas Graduate School of Business.

contact info: michele@michelemadansky.com

Board Work

• Wogrammer 2017-2020
• San Francisco Jewish Film Festival 2011-2012

advisory roles

• Zip2 (acquired by Compaq)
• Slideshare (acquired by LinkedIn)
• Martini Media (purchased by Evolve Media)

Dr. Madansky is open to additional Advisory and Board of Director positions.

Industry

• I-COM (Global Forum for Marketing Data and Measurement) - Consumer Content Committee
• Advertising Research Foundation - Women in Analytics

Dr. Madansky has been a lecturer on Consumer Insights and Marketing Research at University of California Berkeley, Haas Graduate School of Business

She has also guest lectured at:
• Stanford Graduate School of Business
• Fuqua School of Business
• Johnson Graduate School of Management
• Queens College
• Wharton
• Chicago Booth