Marketing Research

Michele has run her own consultancy since 2007, helping clients with both long-term engagements (including interim research lead) using a variety of research modes. As a research leader with 30+ years of experience, Dr. Madansky develops research plans using the best methodologies to achieve her clients goals, including qualitative methods (one on one interviews, focus groups and ethnographies), survey research, incorporating syndicated data and internal data as appropriate.

Dr. Madansky manages both qualitative and quantitative research projects for media companies, consumer products and services and B2B clients.

The types of projects vary considerably, but Michele has extensive experience with:

• Brand tracking research (including hard to reach B2B audiences)

• Brand positioning research

• Cross platform advertising effectiveness research

• Thought leadership research

Media:

Brave, Pinterest, Overtime, Yahoo, Activision, Twitter, BuzzFeed, Time Inc., Hearst and Dentsu

Consumer/Tech:

Postmates, Spotify, Whatnot, Care.com, tastytrade

B2B:

Informatica, Illumio, Awareness Technologies, Proofpoint

I love learning about new challenges and designing bespoke methodologies to meet clients’ needs. My work has included research to support new product launches (Disney+), help consumers discover new music (Spotify) and come up with new opportunities for food delivery services (Postmates). Many of my engagements have fallen into these four categories of projects:

Thought Leadership Research:

Using both qualitative and quantitative methods, Michele has written and presented numerous research studies focused on evolving consumer behavior from Millennial Travelers to Social Gamers and The Rebranding of News. 

Cross-platform advertising effectiveness research:

For many of her media clients, Michele has helped develop, implement and manage brand life studies and advertising effectiveness studies to help brands (across all categories)

Brand Tracking and Brand Positioning Research:

One of Michele’s specialties is ‘re-vamping’ clients’ brand trackers to ensure that they are more impactful and actionable for internal clients’ needs. Michele works with best in class research suppliers to find hard to reach B2B audiences and monitors all responses to ensure high quality respondents.

Audience Insights:

Consumer/B2B: Understanding your target audience and key segments for product and marketing efforts. This can be achieved through survey research, segmentation, secondary research and consumer deep dives.

Media: Having a good understanding of your audience and unique differentiation is critical to the pre-sales process. I have worked with numerous marketing teams to develop and hone insights-based core sales stories for publishers.