Select Clients:

Types of Projects:

I love learning about new challenges and designing bespoke methodologies to meet clients’ needs. My work has included research to support new product launches (Disney+), help consumers discover new music (Spotify) and come up with new opportunities for food delivery services (Postmates). Many of my engagements have fallen into these four categories of projects:

Thought Leadership Research: using both qualitative and quantitative methods, Michele has written and presented numerous research studies focused on evolving consumer behavior from Millennial Travelers to Social Gamers and The Rebranding of News.

Brand Tracking and Brand Positioning Research: One of Michele’s specialties is ‘re-vamping’ clients’ brand trackers to ensure that they are more impactful and actionable for internal clients’ needs.

Audience Insights:

• Consumer/B2B: Understanding your target audience and key segments for product and marketing efforts. This can be achieved through survey research, segmentation, secondary research and consumer deep dives.

• Publishers: Having a good understanding of your audience and unique differentiation is critical to the pre-sales process. I have worked with numerous marketing teams to develop and hone insights-based core sales stories for publishers.

Cross-platform advertising effectiveness research: For many of her media clients, Michele has helped develop, implement and manage brand life studies and advertising effectiveness studies to help brands (across all categories) 

Examples of Client Projects