Dr. Michele Madansky leads a media and market research consultancy specializing in digital media and advertising. She has worked with some of the top media companies including BuzzFeed, ESPN, Pinterest, Time Inc., Hearst, Twitter, The New York Times, YouTube, GSN, Chegg and BabyCenter.
In the early 1990s, Dr. Madansky was the first interactive specialist at BBDO (pre-Netscape). She also authored the first Ph.D. dissertation focused on online advertising. From 2003 to 2007, Michele was Vice President of Global Market Research for Yahoo! Prior to joining Yahoo!, she was managing partner at Grey Insight Partners, an analytics consultancy.
Dr. Madansky holds a Sc.B. from Brown University, and an MBA and Ph.D. from the University of Chicago’s Booth School of Business. She was a keynote speaker at SXSW in 2016, and is a frequent industry speaker at events ranging from the ARF, i-com and the Youth Marketing Summit. Dr. Michele Madansky is on the Advertising Research Foundation’s Women in Analytics Advisory Board and on the program board for i-com (Global Forum for Marketing Data and Measurement). She has also been a lecturer at Haas Graduate School of Business.