Consulting

Over the past decade, Dr. Michele Madansky has been a key resource for the leaders of notable digital media and technology companies.

Her interdisciplinary insights approach integrates qualitative methods (focus groups, ethnography, user experience research) with survey research, secondary research, and data mining to identify approaches best suited to her clients’ needs.

Client engagements include developing unique research methodologies and initiatives and providing quantitative analysis, insights, and strategies. Clients also leverage her experience in providing effective leadership and management for research departments, whether large or small. 

In addition, Michele has served as an expert witness for lawsuits in the digital media/research space and has served in Board of Advisory roles at highly successful startups.

Thought leadership on consumer behavior and media insights

Cross-platform advertising effectiveness

Brand tracking, brand health and brand positioning

Product development/ voice of the customer

R29

Her Brain on Digital

Buzzfeed

Next Level Native

Pinterest

Vertical Shopping Study

coaliton for innovative media measurement

Best Practices in Cross Platform Advertising Effectiveness Measurement

Brave

Engaging with Ad Choosers

Chegg

Moments that Matter to College Students

CRITEO

Omni Shopper Study

3% Movement

Elephant on Madison Avenue

Parenting in Adland

GumGum

Contextual Relevance

Dentsu VidMob & the Ad Council

Creative Optimization

BuzzFeed

Chegg

Spotify

Brave

Pinterest

BabyCenter

Criteo

Refinery29

Twitter

TubeMogul

Microsoft

Huffington Post

YouTube

Adara

Yahoo!

Adobe

Disney+

GSN

Activision

Time Inc.

EA

Hearst

Martha Stewart

The New York Times

ESPN

Postmates

Whatnot

Uber

[Awareness]

Hatch

MMA

Quantcast

Helixa

3% Movement

Coalition for Innovative Media Measurement

Speaking

Michele is a frequent speaker at international advertising and marketing conferences. She also speaks and moderates panels on gender bias and inclusion. She was a featured keynote speaker at SXSW.

Please contact Michele to schedule a speaking engagement at your company or industry event.

Press

Here are some recent articles and podcasts featuring Michele and her research.

DE&I

PRISMWORK

Michele is a consulting partner with Prismwork where she leads their next-century leadership research initiatives. Two widely cited projects include:

PowHer Redefined: Women of Color Reimagining the World of Work

It’s Time for a RESET: Men, Leadership and the New World of Work

Elephant in the valley

Michele is co-author of The Elephant in the Valley, a 2015 study on gender bias in Silicon Valley.  The Elephant in the Valley is the most cited research on the extent of conscious and unconscious bias in tech, and has been mentioned in publications as far-reaching as Vogue and The Irish Times.  The Elephant in the Valley inspired a keynote address at SXSW, which Michele moderated.

Since publishing The Elephant in the Valley, Michele has partnered with organizations in other industries to field similar surveys.  Most notably, she has partnered with:

• The 3% Movement on Elephant on Madison Avenue

• The Insights Association on a study re: gender bias in Marketing Research  

• AutoNews also leveraged the survey instrument and published a special supplement about gender bias in the Automotive Industry

Dr. Michele Madansky leads a media and market research consultancy specializing in digital media and advertising. She has worked with some of the top digital brands including Spotify, Postmates, Disney+, BuzzFeed, Pinterest, Brave, Adobe, Twitter, YouTube, Chegg and BabyCenter.

Dr. Madansky was the first interactive specialist at BBDO. She also authored the first Ph.D. dissertation focused on online advertising. Michele was an EVP at Grey Insight Partners, an Analytics Consultancy, Vice President of Global Market Research at Yahoo! and EVP of Insights at iHeart Media.

Dr. Madansky holds a Sc.B. from Brown University, and an MBA and Ph.D. from the University of Chicago’s Booth School of Business. She is a frequent industry speaker at events ranging from the ARF, i-com and the Youth Marketing Summit, and, was a keynote speaker at SXSW Digital. She has also been a lecturer at Haas Graduate School of Business.

Board Work

• Wogrammer 2017-2020
• San Francisco Jewish Film Festival 2011-2012

advisory roles

• Zip2 (acquired by Compaq)
• Slideshare (acquired by LinkedIn)
• Martini Media (purchased by Evolve Media)

Dr. Madansky is open to additional Advisory and Board of Director positions.

Industry

• I-COM (Global Forum for Marketing Data and Measurement) - Consumer Content Committee
• Advertising Research Foundation - Women in Analytics

Expert Witness

Michele has served as an expert witness on three cases in the digital media and research space.

• A patent infringement case in the case of advertising research technology representing the defendant. Michele wrote an expert report and was deposed and prepped for trial. The suit was settled before trial and the defendant was reimbursed for attorney’s fees in this “meritless patent case”.

• A securities case representing a top digital media company. Michele wrote an expert report and was deposed before the suit was settled.

• A shareholder suit against an ad tech company.

Teaching

Lecturer at
• University of California Berkeley, Haas Graduate School of Business

Guest lecturer at
• Stanford Graduate School of Business
• Fuqua School of Business
• Johnson Graduate School of Management
• Queens College
• Wharton
• Chicago Booth