Michele Madansky, Ph.D. 

Michele is an advertising and market research executive with twenty years of qualitative, quantitative and syndicated research experience.  She is an industry pioneer and thought leader in the area of online advertising effectiveness and consumer insights related to media and technology usage.  For the past two years, Ms. Madansky has been running her own media and market research consulting firm.

 

Expertise:

Michele offers market and media research consulting specializing in the areas of:

- sales research for media companies

- online advertising effectiveness research

- cross media research and ROI analysis

- product development, branding and communication and customer tracking research for online businesses

 

Client Testimonials:

"Michele helped us identify our needs for our cross platform sales story, and managed primary and secondary research efforts to help us tell a compelling story in the marketplace. Michele worked as an integral part of the management team and helped us identify and hire against our longer term needs." - John Zaccario, SVP Sales GSN 

 

“Michele has worked with the Innovation Group to help us understand key consumer and online advertising trends that will impact Microsoft in the next five years.   She packages her insights in a clear and compelling manner and has proven to be a credible and valued expert with Microsoft’s leadership team.” – Mike Steep, Chief of Operations - Technical Strategy Innovation Group,  Microsoft

Background:

Michele was VP of Global Market Research for Yahoo! from 2003-2007

Prior to joining Yahoo!, Michele spent her entire career in advertising.  She began her career in the Marketing Sciences group at BBDO, and became the agency's first interactive specialist. 

In 2002 Michele founded Grey Insights Partners, an analytical arm of Grey.

Client List:

Media Companies:

The New York Times, Microsoft, ESPN, Martha Stewart Living Omnimedia, videoegg, GSN, Adgent007

Research/Tools Companies:

Theorem, Quantcast, MMA and PubMatic

 

Research Links:

Technorati State of the Blogosphere

PubMatic AdPrice Index

Yahoo! Summit Series Research